Professor of Finance at Al-Akhawayn University · Novelist · Trading Performance Coach
Explore my work ↓I am a professor of finance and researcher, a novelist, and a trading performance coach. Across all three, I keep returning to the same problem: what happens between what people know, the story they tell themselves about it, and what they finally do when the outcome is uncertain.
I teach finance at Al-Akhawayn University and research valuation, markets, investor behavior, governance, and decision-making under uncertainty. This academic work shapes how I think about risk, evidence, judgment, and behavior.
Academic profile →I write literary, psychological, speculative, philosophical, young-adult, and finance-inflected fiction in English, French, and Arabic. The novels stand on their own; they also sharpen my attention to contradiction, self-narrative, and motive.
Explore the books →This is the service I offer: behavioral coaching for experienced traders who already understand markets and want to close the gap between what they know and what they actually do under pressure.
Explore coaching →Selected fiction in English, French, and Arabic.
Browse the books →
My academic work and my fiction stand on their own. They also shape the way I coach. Finance gives me models, evidence, risk, and disciplined reasoning. Fiction keeps me close to ambiguity, self-narrative, contradiction, and the private logic behind behavior.
Trading performance coaching is where those two forms of attention meet: not in theory, but in the moment a trader has to execute.
More about me →Teaching finance, pursuing research, writing fiction, and coaching experienced traders.
Academic and literary correspondence is welcome too, but coaching is the only service offered through this site.
