Evidence before interpretation.
We start with trades, decisions, timing, rule adherence, and context. Explanations come after the evidence, not before it.
You may already know what to do. The harder part is doing it when it matters.
Trading performance coaching for experienced traders who already know markets and want a more reliable way to execute what they know under pressure.
This is not another trading strategy.
Many experienced traders do not lack information. They have methods, rules, and market experience. The difficulty often begins later — when uncertainty, loss, confidence, impatience, fear, or the need to recover starts interfering with execution.
The coaching work is built around that gap: what you intended to do, what you actually did, and what repeatedly happens in between.
The objective
Close the gap between knowledge and execution.
How I coach
Forensic before motivational.
I am less interested in how disciplined a trader intends to be than in what the record shows happened. The style is calm, specific, evidence-driven, and focused on recurring behavior rather than motivational theatre.
Patterns over episodes.
One bad trade proves little. Repeated departures from process under similar conditions tell us much more.
Small interventions.
I prefer targeted changes to routines, review habits, risk decisions, and trigger points over grand attempts to reinvent a personality.
Accountability without theatre.
The work is direct but not performative. No slogans, no shaming, no promises of effortless consistency — only closer observation and better execution.
Why this background matters
A professor, a researcher, and a novelist notice different things in a trader.
My coaching approach is shaped by both sides of my work: the analytical discipline of finance and research, and the close attention to narrative, contradiction, and inner behavior that fiction requires.
Structure, risk, models.
Teaching finance keeps the work anchored in process, probability, market logic, risk, and the difference between a sound rule and a badly executed one.
Hypotheses, evidence, revision.
Research encourages a useful discipline: do not fall in love with the first explanation. Form a hypothesis, look for evidence, test it against what actually happened, then revise.
Self-story, contradiction, motive.
Fiction makes me attentive to the stories people construct around their own behavior — especially when those stories are elegant, persuasive, and only partly true.
Who it is for
For traders who already have something to execute.
This work is designed for experienced traders. It is most useful when the technical problem is no longer simply “I need a strategy,” but “Why do I keep departing from the strategy I already chose?”
You know your setup.
You have a defined approach, but your actual decisions do not always resemble the plan you made outside market hours.
Your execution changes under pressure.
Losses, winning streaks, boredom, urgency, missed trades, or recent outcomes begin changing position size, timing, exits, or selectivity.
You want observation, not theatre.
No signals, hype, or promises of easy consistency. You want structured external attention to what your trading record actually shows.
The work
A year is long enough to see the trader who appears in different markets.
The program is structured as a one-year coaching relationship. The emphasis is not on producing a temporary burst of discipline, but on observing patterns across changing market conditions and building a more reliable execution process.
Baseline
We begin with a detailed trading psychology questionnaire and a review of your present process, recurring difficulties, and goals.
Weekly review
Regular 30-minute sessions focus on recent decisions, rule adherence, emotional and behavioral triggers, and what deserves attention next.
Pattern tracking
We look for repeatable evidence: what tends to precede overtrading, hesitation, premature exits, revenge trading, size distortion, or avoidance.
Targeted adjustments
The goal is not personality reconstruction. We work on practical changes to routines, decision rules, review habits, and the moments where execution tends to break down.
Accountability over time
Email access between sessions supports follow-up when useful, while the longer horizon lets us distinguish a genuine behavioral shift from a good or bad trading week.
TEDx talk · 1.2M+ plays
The Mindset of a Trader
In this TEDxYouth@RAS talk, I explore the mental habits that shape trading: questioning inherited assumptions, thinking in probabilities, maintaining clarity and focus, and setting realistic expectations.
Recorded in 2019, the talk has now passed 1.2 million plays. It offers a concise introduction to the way I think about trading psychology and performance.
Watch on TED ↗
Scope
Performance coaching, not signals.
I do not provide trade calls, managed-account services, or promises of profitability. The coaching focuses on behavior, execution, process, performance routines, and accountability.
Trading involves substantial risk. Coaching cannot remove market risk and is not a substitute for regulated investment advice or clinical mental-health care.
If the problem is no longer knowledge, we can look at execution.
contact@hichambenjelloun.comA short initial exchange can establish whether the coaching format is a sensible fit.