Models, markets, judgment.
Teaching and research give me a disciplined way to think about valuation, investment, expectations, evidence, and the decisions people make when the future cannot be known in advance.
Academic profile →I keep returning to the same question from different directions.
What happens between what people know, what they tell themselves, and what they finally do?
Hicham Benjelloun
Professor of Finance. Novelist. Coach.
Professor of Finance at Al-Akhawayn University.
I work across finance, fiction, and trading performance. Teaching and research are one body of work; fiction is another. They stand on their own, but together they shape the service I offer: coaching experienced traders.
Finance asks for rigor. Research asks for evidence and revision. Fiction asks for patience with contradiction and the stories people tell themselves. Coaching asks whether a good idea survives contact with pressure. I am interested in the point where all four meet.
The common thread
Uncertainty changes the way people think. I am interested in what it reveals.
The view from inside.
Fiction lets me stay with what models necessarily leave out: memory, shame, tenderness, self-deception, grief, desire, and the untidy interior logic of a human life.
Explore the books →When a decision has to be made.
Coaching brings the question down to the moment of action. A trader can understand a rule perfectly and still abandon it under pressure. I use the rigor of research and the behavioral attention of fiction to examine that gap closely.
Explore coaching →Rigor without pretending life is tidy.
I value careful thinking, evidence, and clear structure. I am equally wary of false certainty. Markets are noisy. People contradict themselves. Stories resist clean conclusions. Useful work has to make room for that without becoming vague.
Whether I am teaching, writing, or coaching, I try to begin with the same discipline: look closely at what is actually happening before deciding what it means.
For experienced traders, this is where the strands meet.
Explore coaching →For academic or literary correspondence, the contact page includes a general route.